Netball Australia has today announced an expansion of its partnership with health, beauty and pharmacy retailer Priceline Pharmacy to become the Principal Partner of the Australian Diamonds.
The multi-year partnership, in effect from 1 October 2026 to 31 December 2029, is founded on a shared commitment to women's health, wellbeing and community connection. The partnership will celebrate the Diamonds’ influence as role models, inspiring the next generation of women and girls in netball.
The elevation to Principal Partner of the Diamonds builds on Priceline Pharmacy also becoming the Official Pharmacy, Health and Beauty Partner of Super Netball. The expanded partnership will further strengthen Priceline Pharmacy’s connection with netball and its reach within communities across Australia.
As part of the new partnership, the Australian Diamonds' player uniforms will boast the Priceline Pharmacy logo for the first time, debuting at the opening match of the Constellation Cup in New Zealand on Sunday 18 October.
Fans can also enjoy at-match activations hosted by Priceline Pharmacy during the Constellation Cup matches in Sydney on Sunday 25 October and Melbourne on Wednesday 28 October.
Netball Australia CEO Mark Falvo welcomed the partnership expansion as a positive next step for the sport.
“We're delighted to expand our partnership with Priceline, further strengthening our shared commitment to supporting women and girls participating in netball at all levels,” Falvo said.
“Priceline is a valued partner of Netball Australia, and this expanded partnership builds on our existing relationship through Super Netball. We look forward to amplifying our impact and delivering meaningful initiatives that champion women's health and wellbeing and support greater participation in netball.”
Australian Diamonds shooter Cara Koenen said the team were grateful for the partnership's continued support for netball.
“We’re so grateful to Priceline Pharmacy for getting behind the Diamonds and for backing women and girls in sport. Having a partner that truly believes in what we do, both on and off the court, means so much to us as a team," she said.
“Priceline is an iconic brand that is part of the fabric of so many Australian communities. We’re looking forward to working together to grow the game at every level, from kids picking up a ball for the first time through to future generations of Diamonds.”
Wesfarmers Health’s GM of Marketing Corrina Brazel welcomed the expansion of the partnership.
“Netball has a unique way of bringing women, families and communities together and that's something that really resonates with Priceline Pharmacy,” she said.
“We're proud to be expanding our partnership with Netball Australia. It's another way we can back the communities we serve and continue important conversations around health and wellbeing.”
The partnership also extends to the First Nations Black Swans, with Priceline Pharmacy becoming Major Partner of both the Black Swans and the First Nations Tournament. Now a permanent fixture on the national netball calendar, the First Nations Tournament celebrates Aboriginal and Torres Strait Islander talent, culture and community while creating important pathways for emerging athletes.
