Player Retention

At Netball Australia, player retention is a key strategic and participation priority. National research has provided important insights into why players stay involved, why they leave and what can support continued participation throughout their netball journey. 

This page brings together the research findings, insights and practical resources to help Member Organisations, Associations and Clubs understand retention, identify opportunities for improvement and turn research into action. 

Together, we can create positive experiences that keep more people playing, connected and involved in netball for live. 

Understanding Retention

Understanding why players stay, leave and return is an important first step in improving player retention. 

Netball Australia commissioned a national program of research to better understand participation, retention, dropout and re-engagement. The research included player registration analysis, surveys of more than 4,600 current and former players, interviews with players who had left the sport, and discussions with clubs achieving high player retention rates. 

The findings highlight four key ingredients that influence long-term participation:

  • Friends - strong social connections and positive team environments
  • Fun - enjoyable and quality experiences
  • Flexibility - participation options that fit changing lifestyles and commitments
  • Belonging - environments where participants feel welcomed, valued and included

Explore the research findings, insights and resources to better understand player retention and the opportunities to create experiences that encourage participants to stay involved. 

Retention Resources

Whether you are looking to understand your retention data, set a retention goal, check in with players or identify opportunities to improve the participant experience, these resources are designed to provide simple, practical steps that can be adapted to your netball organisation. 

Explore the resources below to understand your retention, identify priorities and take action to create positive experiences that encourage players to stay involved in netball. 

Retention in Action at Fawkner Netball Club: Putting Players at the Heart of the Club 

Creating a positive player experience is at the heart of player retention. Fawkner Netball Club demonstrates how a strong focus on players, connection and club culture can help create an environment where people enjoy participating and want to stay involved. 

In this case study, hear from Fawkner Netball Club about the practical approaches they use to put player experience at the forefront, build strong relationships and create a positive club environment that supports player retention.