A multi-platform campaign entitled UNSTOPPABLE that celebrates the Australian Commonwealth Games Team marks one-year-to-go to the Glasgow 2026 Commonwealth Games.
UNSTOPPABLE will showcase the strength, determination and resilience that characterises Australian athletes at the Games, from the bravery of Catherine Freeman OAM in carrying the Aboriginal flag after her success at Victoria 1994 to Australian Diamonds double-extra-time gold at Manchester 2002 and the unrivalled eight-medal haul of Emma McKeon AM at Birmingham 2022.
It also nods to the ongoing commitment of the Commonwealth Sport family to the Games themselves, and the unrivalled dedication of the family, friends and coaches that support Australian athletes in becoming and being their best.
A preview of UNSTOPPABLE can be viewed here.
UNSTOPPABLE has been developed alongside renowned sports marketing agency TGI WILDCARD, who pitched for and won the work as part of a competitive process that saw responses from five agencies in late 2024.
The campaign is digital led, featuring extensively across the owned platforms of CGA and its partners. It will also come to life through media partnerships, merchandise and on-ground activations at Glasgow 2026.
CGA CEO Craig Phillips AM said the campaign reflects the identity and mindset of the Australian Commonwealth Games Team as it prepares for its next major international benchmark event.
“We knew that a strong campaign that showcases the Australian Team was needed for Glasgow 2026, and we’re proud to launch UNSTOPPABLE as the platform for storytelling about the athletes, the Games and the people behind the scenes that make our Team tick,” Phillips said.
“TGI WILDCARD showcased great ambition in their pitch, and we welcomed their enthusiasm.
“The campaign speaks to the determination, pride and collective ambition of our athletes. It’s a powerful and unifying message and is one that will resonate for both the Team and the Australian public.”
Sam Fleming, General Manager of TGI WILDCARD, said the campaign was designed to reflect the character of the team and the competitive spirit of Australian sport.
“UNSTOPPABLE is built on the idea that our athletes don’t just perform, they persist. It’s a campaign that showcases the preparation, commitment and resilience behind every performance,” Fleming said.
“It speaks to the motivations that drive the Australian Team, a focus not just on results, but on the pursuit of excellence and the constant push to redefine what’s possible.”
Australia expects to field a team of approximately 300 athletes across the 10 program sports, with preparations for Glasgow 2026 well underway.
The Australian Commonwealth Games Team aspires to be the number one nation in terms of gold medals won, overall medals won, medallists, and the number of sports winning medals at the Games.
The UNSTOPPABLE campaign officially launches on 23 July 2025, marking 12 months to go until the Opening Ceremony of Glasgow 2026 on 23 July 2026.
