Netball Australia’s community engagement program Australia Post One Netball has won a Community Award at the 2015 Australian Multicultural Marketing Awards.
The award recognises the program’s contribution and commitment to engaging and including multicultural communities in its marketing and communications.
The accolade was bestowed on the program at a gala function in Sydney on Monday night and was proudly accepted by Netball Australia’s General Manager – Community Engagement, Julia Symons.
Judges were impressed by One Netball’s connection with multicultural audiences as well as its commitment to ensure that strong themes of social inclusion and the celebration of Australia’s diversity are communicated throughout the netball community through the One Netball program.
In 2013 Netball Australia engaged creative agency TANK Branding to create a brand for the Australia Post One Netball program.
Critical to the success of the One Netball brand has been the utilisation of diverse imagery of the netball community, enabling Australians of all backgrounds to connect with the players, coaches, umpires, supporters and families depicted in One Netball initiatives.
“This Award is a wonderful acknowledgment of the team effort that has enabled the Australia Post One Netball program to connect with multicultural communities and to celebrate Australia’s diversity,” Symons said.
“From TANK Branding, who helped us to develop the brand in its infancy, the support of Netball Australia’s Marketing and Communications team, our eight State and Territory Member Organisations and our fantastic partners at Australia Post, everyone plays their role in ensuring that the program continues to grow from strength to strength.”
The Australia Post One Netball Program is an integral component in Netball Australia’s overall strategic vision to introduce new participants and communities from diverse backgrounds to the sport and to enable all Australians to participate in a fun and inclusive netball environment.
“Another integral component of the Australia Post One Netball program has been the appointment of 19 inspirational One Netball Ambassadors including Geva Mentor, Kimberlee Green, Josie Janz-Dawson and Mo’onia Gerrard,” Symons said.
“In addition to their netball prowess, the Ambassador group have visited almost 100 towns and cities across Australia so far in 2015, engaging communities new to netball, as well as recognising Clubs and Associations who are working tirelessly towards creating more inclusive, welcoming netball environments.”
All eight Member Organisations have also played an important role in the development of the community connection with One Netball.
Activities run by the Member Organisations have included running Come & Try programs with community brokers, building relationships with local organisations representing diverse communities, running Inclusion NetSetGO programs and facilitating Connected Clubs & Communities Workshops with Clubs and Associations to educate the netball community about the importance of creating more inclusive netball environments.
Click here to find out more about how your Club or Association can learn to communicate and market more effectively to diverse communities, as well as learning about simple measures to develop fair, safe and inclusive netball communities.
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