BLK and Netball Australia have announced an exciting new partnership which will see the international sporting apparel brand provide reigning world champions the Australian Diamonds with high performance on and off court apparel for the next four years.
With Sydney set to host the 2015 Netball World Cup in August, BLK Chief Marketing Officer Jason Sintome said the timing was right for the brand to increase its netball portfolio and further invest in the code nationally.
“Not since 1991 has Australia hosted the Netball World Cup and as a brand we couldn’t think of a more exciting time or better way to further increase our presence in the sport, than through a partnership with the national body and a team which has dominated the code internationally for over a decade.” Sintome said.
“Our early discussions with Netball Australia have been extremely productive, the game both domestically and internationally is in great shape, and the entire team at BLK are committed to working with the governing body and national team as they continue to develop a sport which already enjoys incredibly healthy participation rates.”
Netball Australia’s Head of Commercial Matthew Roberts said the sport is delighted to join forces with such a highly-credentialed elite sports apparel brand under a long-term deal, which will include Netball World Cup SYDNEY 2015 and 2018 Commonwealth Games.
“It’s a fantastic endorsement to have a company of BLK’s reputation and stature associated with netball,” Roberts said.
“Netball Australia is thrilled to be partnering with BLK to not only develop the next generation of apparel for the Diamonds, but also build the netball retail footprint with an exciting range of Diamonds leisurewear for our fans.”
BLK presently enjoys partnerships with Netball Tasmania and Netball Victoria while also supplying apparel to hundreds of school and grass roots teams around the country.
As the official kit supplier for all Netball Australia, BLK will dress all national teams, from the 17/U age group through to the Australian Diamonds.