Netball leads Sports Diplomacy Strategy

IMG_3403Netball has featured front and centre at Parliament House in Canberra as the Australian Government launched its Sports Diplomacy Strategy with Foreign Affairs Minister Julie Bishop and Sport and Health Minister Sussan Ley.

Former Australian captain Liz Ellis, who is also the Netball World Cup SYDNEY 2015 ambassador, said sport played an important role in the community.

“The sports diplomacy strategy will help unite people, communities and countries through the values of sport,” Ellis said.

“The different elements – athletes and teams, the world class sporting venues and facilities, innovation and integrity in sport, the promotion of Australia – all show our unique sports industry expertise, people and major events capabilities on the global stage.

“We have so much to be proud of.”

Sport plays a unique role in shaping and showcasing Australia’s identity, values and culture. The Australian Government’s Sports Diplomacy strategy aims to maximise people-to-people links, development, cultural, trade and tourism opportunities through sport. Click here for more information.

Netball Australia CEO Kate Palmer recognised the importance of valuing sport in developing new partnerships and showcasing Australia to the world.

“Australia is recognised as a leader on the world stage, at community, development and elite levels, and this sports diplomacy strategy will enable us to work closely with the Australian Government to share this expertise,” Palmer said.

“Netball Australia plays a key role within the International Netball Federation’s Asian Region, and looks forward to continuing to partner with national netball federations in the Pacific to implement the Australian Government’s sport for development programs, which is a key feature of this new strategy.”

The Netball World Cup is the pinnacle event for the sport and will be hosted in Sydney for the first time in 24 years. The event will showcase the best female athletes from all over the world and reinforce Australia’s track record in creating and hosting successful, premier sporting events, to a global audience.

The Australian Government has also provided support for Netball Australia to assist Malawi, Samoa, Sri Lanka, Uganda and Zambia to participate in the Netball World Cup to ensure the best teams in the world can compete.

“The Australian Sports Diplomacy Strategy 2015-18 is a game-changing joint effort between the Government and our National Sporting Organisations to showcase our sports assets and to promote Australia across the region,” Ms Bishop said.

“Sport has the unique power to transcend social, cultural, religious and language barriers and bridge differences. The values of sport – competition, team work and fair play – help build trust between countries and bring people together.”

The Netball World Cup SYDNEY 2015 will be held at Sydney Olympic Park from August 7–16. The Diamonds begin their World Cup campaign against Trinidad and Tobago on Friday 7 August at Allphones Arena.

The Netball World Cup SYDNEY 2015 will be broadcast in Australia on FOX SPORTS, Network TEN and via the Netball Live app, available to download from the App Store and Google Play.