Children aged 5-10 are urged to ‘dream big’ in Netball Australia’s first major campaign for Suncorp NetSetGO, through the Small Heroes. BIG Dreams. television commercial.
Small Heroes. BIG Dreams. focuses on some of the key benefits of Suncorp NetSetGO, including a child’s growth in confidence and the ability to work as a team, all while delivered in a positive, supporting, nurturing and fun environment.
Creative agency MMR was commissioned to produce the project by Netball Australia, with General Manager Matt Slade, delighted by the final result.
“We’re extremely proud to have had the opportunity to work with Netball Australia on this campaign,” said Slade.
“The brief asked to us explore and bring Suncorp NetSetGO to life in a way that illustrated the positive, empowering and fun environment the program provides for traditional and new netball audiences.
“By using slow motion and animation effects, as well as strong messaging throughout, we think the TVC showcases the ‘superhero’ moments that the program offers to kids of all ages, interests and abilities.”
Suncorp NetSetGO is Netball Australia’s only junior entry netball program, providing children from five to 10 years with a positive introduction to netball, incorporating skill activities, minor games, music, dance, and modified matches.
Netball is the number one team sport for girls and women in Australia, according to the Australian Sports Commission’s recently released AusPlay survey data.
Data collected from October 2015 – September 2016, showed for girls participating in organised out of school hours sport and recreation, netball was the most popular team sport with 324,177 participants, second only to swimming overall.
Find a Suncorp NetSetGO centre: http://netsetgo.asn.au/