Lorna Jane are excited to announce their support for the Samsung Diamonds through a new partnership with Netball Australia.
Lorna Jane have collaborated with the Diamonds to create the Lorna Jane Netball sports bra.
This will be worn by the players throughout their season for both training and games. As experts in woman’s technical fashion the Lorna Jane sports bra has been specifically designed provide the support needed for netball’s high intensity.
The collaboration will see the cobranded sports bra sold in Lorna Jane stores across Australia and online at lornajane.com.
Diamonds fans will also be able to purchase the Netball Australia and Diamonds branded sports bras at the Adelaide and Sydney Constellation Cup tests, via the concessionaire.
The national partnership is a first for Lorna Jane who are also the official naming rights partner of the Lorna Jane Queensland Firebirds. The new partnership with Netball Australia create a nationally aligned presence.
Netball Australia CEO Marne Fechner said the partnership was a good fit for netball. “Lorna Jane is an Australian owned and operated brand that empowers women to lead their best life through Active Living.
“This philosophy goes hand in hand with our mission for providing opportunities for women and girls to be active and thrive, as Australia’s leading female participation sport.
“It is terrific to have the support of a strong Australian brand, that is equally as passionate about women’s sport,” said Fechner.
Activewear founder and creator of Active Living Lorna Jane Clarkson agrees with Fechner, “Our goal has always been to inspire and support women, this partnership further reinforces this” Clarkson said.
“The Diamonds are renowned for their consistency, never give up attitude and high performance team culture – attributes we also pride ourselves on delivering at Lorna Jane” said Clarkson.
The Lorna Jane netball sports bra will also be available at NetFest, Netball Australia’s mass participation event on the Gold Coast this October 12-15 and the Fast5 Netball World Series in Melbourne October 28-29.