Sydney Gears Up for 2015 Netball World Cup

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Following  the  announcement  in  2011  that  Australia  had  been awarded the right to host the 2015 Netball World Cup, key officials attended a breakfast in Sydney this week to officially launch the event’s brand identity and logo.

The  pinnacle  event  of  international  netball,  the  Netball  World  Cup  is  held  every  four  years  and  is contested by the top 16 netball nations. The last time it was held in Australia was also in Sydney, in 1991.

Netball World Cup Sydney 2015 will provide netball fans and sports lovers the opportunity to watch the world’s best teams and athletes play in a re-vamped competition format, which for the first time will see top nations such as Australia and New Zealand play head-to-head in the preliminary rounds.

“The  revised  event  format  to  be  introduced  in  2015  reflects  the  International  Netball  Federation’s commitment to delivering world class events,” said Netball World Cup CEO, Marne Fechner.

“Under the new system, no longer will fans have to wait until the medal games to see the likes of New Zealand, Australia, England and Jamaica line up against each other.

“There  will  also  be  a  stronger  focus  on  the  Regional  Qualifying  Series,  extending  the  profile  of  the Netball World Cup in line with our objective of delivering greater commercial opportunities for the sport” said Fechner.

The breakfast launch was timed to capitalise on the opportunity of having Molly Rhone, President of the  International  Netball  Federation,  and  representatives  of  the  world’s  top  four  netball  nations  in Australia,  immediately  following  the  Fast5  Netball  World  Series  which  was  held  in  Auckland  last weekend.

The event was hosted by former Australian captain Liz Ellis, and attended by key government officials including the Minister Assisting the PM for Women, Senator the Hon Michaelia Cash; the Federal Sports Minister, the Hon Peter Dutton MP; NSW Minister for Sport and Recreation, the Hon Gabrielle Upton MP; and Mrs Margie Abbott, at the AMP Building in Circular Quay.

Mrs Abbott was announced as the inaugural Ambassador for the Netball World Cup Sydney 2015, and said at the breakfast, “Events such as the World Cup recognise the exceptional achievements of women, and provide great role models for our female athletes, and what can be achieved through hard work and determination.”

In her first capacity as Ambassador for the Netball World Cup Sydney 2015, Mrs Abbott presented the official World Cup match ball to Marne Fechner, CEO.

The 2015 Netball World Cup will be held from 7-16 August.