The Australian Diamonds’ triumph at Netball World Cup SYDNEY 2015 was a victory on and off the court with a record number of fans following the team’s journey across digital platforms to a third consecutive world title.
The Diamonds, who defeated New Zealand Silver Ferns by three goals to claim the World Cup in front of a netball world record crowd of 16,849 at Allphones Arena, experienced unprecedented engagement across Facebook, Twitter, Instagram and netball.com.au.
The Australian Diamonds became the first Australian women’s sports team to surpass 100,000 likes on Facebook as fans flocked to the page with regular editorial, video and pictorial posts giving users a unique insight into the team. The Diamonds Facebook page (facebook.com/AussieDiamonds) received more than 32 million impressions and over 4.5 million unique users in the one month leading up to and during the ten-day Netball World Cup.
On Twitter, live instant highlights from the Diamonds account (@aussiediamonds), via SnappyTV, again proved popular with netball fans with more than 1.9 million impressions and 50,000 video views from August 7-16. The Diamonds Twitter account received more than 25,000 mentions and the gold medal match against the Silver Ferns experienced 1.1 million impressions, a record for a netball game, according to Nielsen Twitter TV data.
The continued growth of Instagram was reflected in the metrics with 237,515 likes across the Diamonds (@aussiediamonds) posts during the tournament, up more than 200 per cent on the month before.
Netball Australia’s website experienced record traffic with 159,757 unique visits to netball.com.au from August 1 – 19, including 234,159 sessions and nearly half-a-million page views.
“Analytics show that our netball demographic are proficient and prolific users of social media so our digital profile and engagement across the Diamonds social platforms remains a key priority in our communications strategy,” Netball Australia’s Head of Marketing and Communications Karen Phelan said.
“The Netball World Cup showed there’s a growing appetite for netball across traditional and new media, and leaves a lasting legacy for the sport.”
The Australian Diamonds are back on court when they contest a four-Test Constellation Cup series against the New Zealand Silver Ferns, beginning in Christchurch on Tuesday 20 October. Tickets for the Melbourne and Perth are now available from Ticketek. Purchase online at www.ticketek.com.au, phone 132 849 or any Ticketek outlet.